Why is it important?

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Leave the task of writing the meta description to Google only when you want to index summary pages or macro-categories, for example of a blog or an online magazine, especially when they contain long-tail keywords , or concern many, very different topics, for which it would be almost impossible to write a coherent and complete meta description.
Meta Description:

The meta description is therefore a fundamental element cell p data of content optimization in terms of SEO. Although, in 2009, Google officially announced that the meta description is not one of the factors present in the algorithm that determines the positioning of pages , there is no doubt that this element adds an invaluable value to your link.

Especially from the point of view of user experience, the meta description plays an important role in identifying the contents of the page and giving a precise idea of ​​what it is about.
This attribute has an important advertising function that must convince the reader to choose to click on our link, and not on someone else's. This user decision-making process is called click-through rate.

Optimizing a website means taking care of every detail, so that the quality of the content and the performance offered are advantageous enough to invite clicks when the page is proposed on the SERP of the search engine.